It’s Time to Share Your Own #VeganMoFo2014 Press Release!

If you’re reading this, I bet you’re gearing up for VeganMoFo 2014! It makes sense. Since we’re here, you’re over there, and I’m right inside this here blog with a fuzzy marketing comm. degree to dust off, I’d like to help ya spread the word about our big month ahead!

Because seriously, outreach is KEY and we all know it can be quite a productive month, you & your piece of the internet deserve a little time in the spotlight!

First, let’s share some of my recent eats from Beyond Sushi, because you’ve got some legit reading ahead.

BeyondSushi

Mighty Mushroom & Sweet Tree, Beyond Sushi. Some damn magnificent power food.

Here’s what to do:

  1. Think & go Google search: What are the local media avenues in my community (state, country, district, town, county, area, favorite blogs, online news sources, etc.)? Is there an alt weekly? Is there a monthly, city-wide cultural magazine and/or website? Where do you see local food & dining news? For example, in Portland, OR, I’d send this to Eater PDX (and there are a ton of Eater sites out there!), Willamette Week, Portland Mercury, Oregonian FoodDay, Oregon Public Broadcasting, Portland Monthly Magazine and a bunch of my favorite culinary-focused blogs. Plus, the huge local vegetarian outreach group, Northwest Veg, other vegan-friendly events that have caught my eye, and maybe, The Kitchn, Serious Eats, and so on. If you’ve been involved with media outlets/events, who are your contacts? Do you have friends that work in PR? Are they relevant and could they help get the word out? Do they like vegan cookies?  Is there a VegFest? Basically, find out their contact email/fax (right?! You can totally send faxes for free online these days in case you actually want to do that). Take note that there is typically a contact specifically *for* press releases and calendar info with the bigger outlets. Go cover your ground and spread the word!
  2. Download a personalized or general copy of the official VeganMoFo press release (I’ll get to this below!), generously assembled by VeganMoFo’s own Amey of Vegan Eats & Treats (Thanks again, Amey!!).
  3. Save the (ideally revised) press release as a PDF with a clearly marked file name, for example “Media Alert: VeganMo, The Vegan Month of Food Writing Returns September 2014
  4. Next, copy/paste the press release content into the actual email message from title down. I like to do this, it doubles your chances of being read. At the top, if I know who it’s going to well, I’ll often include a little note in a different fond and color and sign it, like “Hey Jojo, I’d love for you to take a look at this news! I’ve got a whole month of xxx in store and daily updates! Let me know if you would like more information or photos for a story” (or something a little less lame then that, but I hope you get the point). 
  5. Make sure you’ve attached a copy of the press release PDF (or Word Doc or whatever you prefer, but this is getting crazy talk) to the email itself.
  6. Press send and let that baby fly, preferably one at a time, but one big blind BCC can do in a pinch (but don’t tell my Writing for Marketing teacher at Emerson that I actually said that).

And here’s how to do it! There are two versions of our shiny, official press release all ready to go below:

OPTION 1) We’ve got the official press release ready to be personalized linked right here and copied below. It is super important to make sure you personalize all the red bits! If not, you look like a noob, and no writer potentially ready to put your name in lights and spread the word about veganism is gonna let that fly.

OPTION 2) Okay, if you don’t want to personalize it and are just thinking this is far too annoying to open and add some text to (I feel ya), but you’ve got some contacts and simply want to help,  please know that A) We still heart you! and B) Go for it and pass the info from this link right here along, using the instructions above.

Thank you!!!!

veganmofo2014

 

Now, let’s get back to pondering thematics and/or bloggy and social media whims, as you please.

P.S. And tell my teacher I didn’t go on hiatus to NYC and posted this 30 days ago, sheesh.

Posted in 2014, marketing, News, press release, Tips, VeganMoFo2014 | Leave a comment

The Return of the MoFies!

Our official VeganMoFo awards ceremony, The MoFies, is coming back this year and it’s going to be bigger and better than ever before. Why I hear you ask? Well, this year the MoFies have a sponsor! Can I get a fork yeah?!

RCC logo vector-hiresThe Raw Chocolate Co have come on board to offer every MoFie winner a bar of their award winning raw chocolate and a bag of their raw chocolate covered berries, how exciting (and delicious!) does that sound?

44g-02-pitch-award-2014-08_WEBThe_Raw_Chocolate_Co-ChocolateMulberries-WEBYou get to blog your hearts out just like usual and you might even win a prize. Categories will include Best Theme, Most Adorable Companion Animal, Most Epic Post, Putting Your City on the Vegan Map and many more so get ready.

Sign ups close in just under a week on Wednesday 27th August and if you haven’t joined us yet what are you waiting for? The sign up sheet’s right here!

Posted in 2014, Mofies, News, VeganMoFo | Leave a comment

Community Building During Vegan MoFo

Greetings friends! We get a lot of questions leading up to and during MoFo and thought we’d answer some in short blog posts for your edification.

Today Panda is here to address some related questions we hear a lot. How will people find my blog? No one is commenting on my blog. Why isn’t anyone reading it?

We have hundreds of bloggers signing up for Vegan MoFo every year, so it can be hard to be found and be noticed. There are some simple tricks to help get your blog into the flow of the Vegan MoFo community.

First up, make sure you are reading and commenting on other MoFo blogs. This is huge! Mollyjade on the PPK had a challenge one year to comment on x number of new-to-you blogs per day for MoFo. It’s a great way to see who else is out there in blogland and to start building connections. The more you get to know people, the more fun it is to follow along.

Second, make sure you keep on blogging! If you just put up one post and then don’t post again because you aren’t getting comments, you still won’t get comments. Communities are built over time and it can take a while for your blog name to get out there.

And last, write posts that are of interest to you. Find your own voice. If you’re writing content that is interesting to you and engaging to others, the readers will come. Not everyone is going to read your blog, but there will be some out there who will like your voice and style and will be clicking refresh waiting for your next post.

We’ve got 2 weeks to go! Happy MoFo!

 

Posted in News | Tagged , , , | 2 Comments

2014 Vegan MoFo Graphics Are Here!

Yay! You have two weeks to sign up and in two and a half the blogging begins! Get your logos here, we have different themes as well as banner sized and sidebar sized graphics so hopefully everyone can find room for one somewhere.

Thanks as always go to Amanda Chronister for making these for us, if you’re looking to support a vegan doing the freelance illustration and design thing please check out her work.

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Posted in VeganMoFo | 4 Comments

Why Take Part in VeganMoFo?

Hey there! Jojo here, I’m franticly working on my mofo theme, attempting to trace / draw/ collage myself a logo with minimal artistic skills and getting ready to eat everything in sight come September. What are you doing? Are you working hard on your theme? Are you planning to wing it? Are you still undecided about hopping aboard the MoFo train? Let us know in the comments but, if it’s the latter, I’m here to give you 5 good reasons why you should join in.

  1. It’s super fun! I’ve seriously loved every moment of taking part in VeganMoFo since I first joined in back in 2010. Even on days when I’ve felt a little burnt out I’ve been inspired to continue by everyone else’s amazing posts.
  2. During MoFo you’re not just one person out there in the blogosphere cooking, photographing, eating and typing your little heart out, you’re part of a community. And an awesome community at that. We’ve had over 100 sign ups so far and the only thing missing is you!
  3. Year on year I gain new followers and make new blogging buddies. Whether you’ve been blogging for years or are just starting out this is a great way to get involved in the online vegan community.
  4. Discovering new blogs is great. If, like me, you enjoy starting your day gazing at other people’s gorgeous foodie creations whilst you nom on your own breakfast then MoFo is the place for you. We’ll be organising the participating blogs by country and category so you can browse that way. The site randomofo (link coming soon) is aother fun option for browsing through the feed. I also like to add the blogs I’m enjoying to a folder in Bloglovin’ so that I don’t miss anything during or after MoFo.
  5. Challenging yourself is fun. Whilst we ask that you blog 20 times during the month (and a lot of us shoot for the full 30) we won’t be putting you on our shitlist if you miss a day! Just hop back on the hobbyhorse the next day and keep on blogging.

Are you convinved yet? We sure hope so! If not we’ll be back next week with a post on Community Building!

We’ve got 3 weeks to go! Happy MoFo!

Posted in 2014, community, Tips, VeganMoFo | 4 Comments

Newsflash! VeganMoFo Returns September 2014.

That’s right! VeganMoFo is coming atcha’ this September. That means you have seven whole weeks to think on your themes, stock your pantry with every flour in existence, and prepare to take part in the worldwide blogging extravaganza that is Vegan Month of Food.

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Whether you’re thinking of  focussing on Farmer’s Market finds, writing an A – Z of Italian food, eating pasta every day for a month, trying a 30 day raw challenge or just winging it we’d love to have you on board. It’s going to be a month long vegan party which will even include the much anticipated return of our online award ceremony, the MoFies!!

The sign up sheet is RIGHT HERE (all caps for excited shouting!) so just have a read of the instructions on the oficial form and jump right in. You can sign up anytime between now and August 27th but no later so don’t delay.

Everyone is welcome to join in with VeganMoFo but all content must be 100% vegan, which means no meat, poultry, seafood, eggs, dairy or honey on your blog for the month of September.

Not 100% sure yet? Check out the FAQ’s or drop us an e-mail!

For more ideas, inspiration and information keep an eye on this blog and our social media. we have Facebook, Twitter and Instagram as well as a dedicated room on the PPK message boards. Categorised blogger lists and feeds, shiny new 2014 logos and banners for your blogs, our 2013 favourites post and more will be coming your way soon so stay tuned.

Happy Blogging!

Posted in 2014, News, VeganMoFo | 7 Comments

GIVEAWAY: The Taco Cleanse Zine

This Contest is Now Closed, See ya next year!
tacos with the zineIn Austin Texas we LOVE tacos. It’s actually a condition of living here I think, certainly of being happy here! For veganmofo this year a few of us, including myself, the lonestar plate, the taco liberation front, and Rabbit Food Grocery decided to do a taco cleanse and post about it every day for veganmofo. We also thought it would be fun to make a zine and Rabbit Food Grocery is offering to give one away to anyone in the world!

The zine is a lot of fun, it starts with forward by Laura Beck from Vegansaurus and then there are tons of recipes from bloggers from Austin, games, quizzes, rants, and everything you need to get support through your own taco cleanse. There is even a certificate on the back page! And a guide to taco yoga!

Rabbit Food Grocery is a fantastic vegan store here in Austin that has everything from V-Dog vegan dog food, to Sir Richard Condoms, to Match Grown Meats, to Soy Curls and Vitamins. So if you do decide to order the zine, order a ton of other stuff too and save on shipping!

For today’s giveaway Rabbit Food Grocery is giving away one zine to anyone in the world. All you have to do is answer this question: If you were going to eat one food for a month, for breakfast lunch and dinner, what would it be? Please also use an email that you check so I can send them your shipping information.

Happy Last Day of VeganMoFo!!!!

Posted in Giveaway | 111 Comments

Bloggers: Do you want to try the Vegg?

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We were going to do a giveaway for the Vegg but then the creator, Rocky, wanted to do something extra special for all of you and offer free samples for any of you veganmofo bloggers who might be interested! He will also include a free cookbook!!! I got a sample a while back and I have been using it mostly for scrambled veggs for my breakfast tacos but I’ve seen people do all sorts of things. I know French toast with it is really popular too.image008And it even can work as a dipping sauce.dipping

So if you would like your own sample just write to rocky@thevegg.com and let him know what your blog is too. You can also like them on Facebook and on Twitter.

Posted in Giveaway | 19 Comments

GIVEAWAY – One Dish Vegan by Robin Robertson

This Contest is now closed.

Are you maybe a little glad that veganmofo is almost over and you don’t have to worry about slaving over 10 different complicated recipes that completely wreck the kitchen every night? If so, I think Robin Robertson’s newest book “one dish vegan” might be the perfect post-mofo book. The whole idea is recipes that will be served all together in a plate or a bowl and some of them only use one-pot too! There are lots of hearty soups and stews but stir-frys, pasta dishes, casseroles, and main dish salads too. Think of dishes like Thai Peanut Bowl with Tofu and Asparagus or Cremini Butternut Lasagna and I you will understand.

So my question to you to enter this contest is: what is your favorite one dish meal? I think I would pick the Arroz con Seitan from Viva Vegan. Or Mac & Trees with Buffalo Tempeh from Appetite for Reduction. Or homemade Chicago style pizza…. This question might be pretty tough so if you have a link to a one dish meal that you made or want to make from this Veganmofo you will get entered into the contest. And guess what, it’s available to anyone in the world! Just please, for the love of god, use an email that you check when you fill out the comment form so  I can get in touch with you.

Thanks and stay tuned for more giveaways today!!!!!!

Posted in Giveaway | 84 Comments

Comes The Deluge

We’re getting the end of a monsoon here in the pacific northwest and the rain has been pouring and the streets have been flooding all weekend. I am rounding up a herd of cats to flee with me on my ark and have picked some delectable comfort food meals that I am hoping the cats will prepare for me as we sail on.

blogger-image--1737375519They are going to get their little paws all floured up and bang out some breakfast pancakes like Vegan In Brighton while I lounge in the captain’s quarters drinking tea.

IMG_1622Afro Vegan Chick is cooking up hearty bowls of carrot potato ginger soup, and I am sure the cats will have no problem chopping up a ton of roots for a luncheon stew.

machotdogbites-6-678x1024If they do have a problem, we’ll go to plan B, which is mac ‘n’ cheese veggie dog bites from Vegan Yack Attack. Or maybe even both, as I will need my strength to steer us ever onward.

betty's+meatlofFor dinner I want a big ol’ pile of mashed potatoes and meatloaf. Vegan Crunk served up this recipe from Betty Goes Vegan and I have absolute faith that cats are good at shaping up loaves.

DonutsAppleButterFilled-1018x1024For dessert I am counting on these apple butter stuffed donut holes from Veg-Am. By the time I have stuffed myself all day I hope the rains have abated and we can step back on to dry land where I will be queen of the cat colony.

Happy Mofo y’all!

 

Posted in Round Up | 3 Comments